The digipak "The Writer" was released
as the 4th single on Ellie Goulding’s main album "Lights" to only
include her singular hit in 2010. Certainly this digipak follows more of a
country style from the use of outdoor locations in comparison to Rihanna’s
"Loud" album. This differentiates the genre of pop and country and
given me different ideas following a simplistic tone. The digipak follows a
very casual and natural tone which is very suited to the style of the artist’s
slow and peaceful songs.
The album cover has been staged in an outdoor
meadow location promoting the simplicity of the artist’s music. However small gold
glitter circles have been incorporated into the image at the right hand side of
the cover. This connotes the star fame she has as an artist, as gold is associated
with royalty. The inclusion of this effect hints to the audience that she is a
musical modern artist as well as a traditional and natural singer. When
analysing her additional albums it appears this effect is continuously used on
other covers therefore poses as a signifier or logo to her musical career. The
shot of the artist itself is in focus over the meadow background which is made
blurry as increasing in height; this ensures the artist is the main focus on
the cover and dominating. The artist is not actually making eye contact with
the audience however this has been purposely staged to create a calm and
soothing atmosphere which represents her music style. In terms of mise-en-scene
Ellie is wearing a white blouse which again (alike Rihanna’s appearance on her
album cover) connotes the purity and innocence of the artist. Her loose and
flowing hair adds to the connotation of freedom and the easy going style of her
music.
The CD style itself is quite bold and detailed in
comparison to the simple effect of using a rose which was used on Rihanna’s
digipak. Calligraphy styled text has been included on the CD with both the
artists and albums name. The font face adds a simple beauty to the exaggeration
of words making it very suited to the continuous theme of purity. The white
square background included makes the important details on the CD, this effect
is dependent on the fame of the artist which in Ellie Goulding’s case, is necessary
to include as she has yet to reach global fame.
The images used on the top left and right section
of the digipak adopt a very artistic feel. Especially the medium- long shot of
the artist playing the guitar as it directly involves her musical talent. Her
facial expressions show the audience how much enjoyment she seeks out of
playing and recording her music, perhaps a personal addition which would prove
popular with the artists fans. I expect this image to use as an additional
photograph as part of a selection sometimes included in a digipak making the
package more interesting for fans.
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