I am going to analyse the use of conventions during different songs which follow the pop genre to gain a detailed perspective on the typical conventions currently used in music videos. The first video I am going to analyse is Where Have You Been - Rihanna. The song was released in 2011 and is was made 3rd international single from her album 8th May 2012. The song lyrics follow a woman trying to find a partner who will please her therefore following the theme of love. Although the song draws influence from RnB and Hip-Hop fundamentally its genre is Pop.
Cinematography
Basic conventions following cinematography are used throughout the music video, for example an establishing shot is used to show the first location of the video which identifies to the audience how imaginative and creative the director has been when selecting the setting. Also a slow continuous pan is used to show the audience every detail of the character including her costume and appearance. Tracking shots are used throughout the dancing scenes to show all angles and perspectives of the dancers and Rihanna. Mainly shots including medium shots and close ups are mainly used in the music video
Mise-en-scene
The costume choices are very appropriate for the song as the bright colours and unusual designs show a tribal influence connoting the distance between the artist and her partner in the song. This is very effective and conventional as it follows the lyrics of the song.
Mise-en-scene
The costume choices are very appropriate for the song as the bright colours and unusual designs show a tribal influence connoting the distance between the artist and her partner in the song. This is very effective and conventional as it follows the lyrics of the song.
No comments:
Post a Comment